Banks Blog

You’re sitting in the middle row, a group of Voiceoverists are looking captivated by top expert Zebedee Florence from Magic Roundabout Studios. Let’s be clear about this, Zebedee is one of the greats, it says so on his website.

“By marking in bold the focus points on the copy you will easily see where the client needs lifts and calls to action.” There are nods of approval, a ripple of applause and lots of note taking. Be honest, you have no idea. To be honest nobody else attending has a clue either.

STOP – ENOUGH

What you do next takes courage. You raise your hand. Zeb looks at you.

“Zeb, I believe I’ve just missed a valuable point. If it’s ok with everyone else would you please explain in detail what you mean and give a few examples?” You look around the room, waiting for groans and accusing stares but rather than an attack of the negs you see smiles and people with pens poised waiting to expand their, so far, meaningless notes. At this point there is more danger of the speaker looking dumb than you.

How do you determine whether your question or the answer is dumb? Simple! Listen. Apologies, that’s unfair because for the majority of Voiceoverists listening to anything other than something they want to hear is extremely difficult; you need to move beyond that trait and move on quickly. Listen. In the example I’ve used you’re listening for a clear explanation of what the concept means and how to apply it. Think of your most recent job or audition and when your host has stopped talking ask yourself how you could have applied the technique. If you can then Zeb is on to something, if you can’t then there is a chance he is talking garbage. Good or bad, you need to know as it’s your money, your time and your career.

One word of caution; check with friends who will be honest enough to tell you if you really are dumb.